It’s a celebration of India’s rich cultural heritage and the art of mixology.
The Concept of ICW
The India Cocktail Week is an annual event that brings together the world’s top bartenders, mixologists, and industry experts to celebrate the art of mixology. The event is a platform for bartenders to showcase their creativity, experiment with new flavors, and push the boundaries of what is possible with cocktails.
The History of ICW
The first India Cocktail Week was held in 2013 in Mumbai, and since then, it has grown into a global phenomenon, with events taking place in various cities across the country.
India Cocktail Week: A Celebration of Craft and Innovation
The India Cocktail Week is a premier event that brings together the world’s top mixologists, bartenders, and spirits enthusiasts to celebrate the art of mixology. This annual festival is a must-visit for any cocktail lover, offering an unparalleled opportunity to experience the finest craft cocktails, learn from the best, and indulge in the world’s most exquisite spirits.
A Lineup of Renowned Brands
The India Cocktail Week boasts an impressive lineup of renowned brands, featuring some of the world’s most iconic and sought-after spirits. Guests can look forward to sipping on expertly crafted cocktails made with the finest pours from:
These premium spirits are carefully selected to showcase the art of mixology, with each brand offering a unique and distinct flavor profile that will tantalize the taste buds.
A Celebration of Craft and Innovation
The India Cocktail Week is more than just a celebration of spirits; it’s a celebration of craft and innovation. The event brings together some of the world’s top mixologists and bartenders to share their expertise, showcase their creativity, and push the boundaries of what’s possible with mixology.
The festival will also feature a diverse range of local and international artists, including folk, rock, and electronic music. The soundscape will be further enriched by the presence of a live DJ, who will keep the energy high with his infectious beats.
The ICW Festival: A Celebration of Music and Culture
The ICW Festival: A Celebration of Music and Culture
The ICW Festival is a highly anticipated event that promises to be an unforgettable experience for music lovers and culture enthusiasts alike. The festival, which takes place in a picturesque setting, will be a celebration of music, art, and culture.
The Journey Begins
ICW was founded in 2018 by a group of passionate individuals who were determined to create a platform that would celebrate India’s incredible talent in the world of mixology. The founders, who were all bartenders themselves, recognized the need for a platform that would showcase the creativity and innovation of Indian bartenders and mixologists. The founders were inspired by the growing popularity of craft cocktails and the increasing demand for unique and innovative drinks in India. They saw an opportunity to create a platform that would not only celebrate Indian talent but also provide a platform for bartenders to share their knowledge and skills with others. The founders were also motivated by the desire to create a community that would bring people together and foster a sense of belonging among bartenders and enthusiasts.
The ICW Experience
ICW is more than just a competition – it’s an experience that brings people together and celebrates the art of mixology. The ICW experience is designed to be immersive and engaging, with a range of activities and events that cater to different interests and preferences. The ICW experience includes: + A competition that showcases the creativity and innovation of Indian bartenders and mixologists. + A series of workshops and masterclasses that provide training and education on mixology techniques and trends. + A social media campaign that encourages participants to share their experiences and connect with others.
It’s a celebration of the country’s rich culinary heritage, a platform for emerging talent, and a showcase of the nation’s vibrant food scene. Here’s a closer look at what makes India Cocktail Week 2025 so special.
The Birth of a Phenomenon
India Cocktail Week (ICW) was first launched in 2012 by the Indian Bartenders Association (IBA) and the Bar & Restaurant Association of India (BAR). The brainchild of a group of passionate bartenders, ICW aimed to promote the art of mixology in India and create a platform for bartenders to showcase their skills. Since its inception, ICW has grown into a massive event that attracts thousands of visitors from across the country and around the world.
The Evolution of ICW
Over the years, ICW has undergone significant transformations, adapting to the changing tastes and preferences of the Indian audience. The event has expanded its scope to include not just cocktails but also other beverages like wine, beer, and spirits. The organizers have also introduced new categories and themes, such as the “Best Bartender in India” award and the “India’s Best Cocktail Bar” competition. The event has also seen a significant increase in participation from emerging bartenders, who are now given a platform to showcase their skills and gain recognition.
