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Crystal Light Revolutionizes Low-Calorie Alcoholic Drinks!

The brand is targeting a younger demographic, focusing on health-conscious consumers who prioritize wellness and fitness.

  • Crystal Light Vodka Refreshers are made with triple-filtered vodka, ensuring a smooth and crisp taste.
  • The product is sweetened with a blend of sugar substitutes, making it a low-calorie option.
  • The Wild Strawberry and Lemonade flavors are carefully crafted to provide a refreshing taste experience.
  • The product is free from artificial flavors and colors, appealing to health-conscious consumers.Benefits for Health-Conscious Consumers

    • Crystal Light Vodka Refreshers cater to the growing demand for low-calorie, sugar-free beverages.

    The brand is owned by Keurig Dr Pepper, a large beverage company that has been expanding its portfolio of brands.

  • Increasing demand for low- and no-alcohol beverages
  • Growing popularity of craft and specialty beverages
  • Convenience and portability of hard seltzer
  • Rise of social media and influencer marketing

    • Crystal Light Enters the Hard Seltzer Market

    Crystal Light, a well-known brand in the beverage industry, has decided to enter the hard seltzer market. The brand will be launching its first hard seltzer drinks in Northeast U.S.

    The company has developed a new product line called Crystal Light Fusion that combines the original Crystal Light drink mix with popular spirits and flavors to create a new line of pre-mixed cocktails. The product line includes 10 varieties of cocktails, each containing a unique blend of spirits, flavors, and colors. Crystal Light Fusion is positioned as a convenient and portable beverage option for consumers who want to enjoy a cocktail without the hassle of mixing and measuring ingredients.

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