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Cannabis Giant Tilray Doubles Down On Its Beer Business With New JetBlue Partnership Anheuser Busch InBev NYSE : BUD JetBlue Airways NASDAQ : JBLU

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Montauk Brewing Company partners with JetBlue to offer Surf Beer Golden Ale on flights worldwide.

The Partnership Between Montauk Brewing Company and JetBlue

In a unique collaboration, Montauk Brewing Company, a renowned brewery based in New York, has partnered with JetBlue Airways, a leading low-cost carrier, to offer their Surf Beer Golden Ale on all domestic and international flights.

Tilray has also partnered with several major airlines to offer its products on flights.

The Rise of Montauk Surf Beer Golden Ale**

In a move that is sure to delight beer enthusiasts and travelers alike, Montauk Surf Beer Golden Ale will soon be available on flights at 30,000 feet. This is just the latest development in Tilray’s aggressive expansion into the alcoholic beverage industry.

A Brief History of Tilray**

Tilray, a Canadian cannabis company, has been making waves in the industry with its innovative approach to cannabis and its expansion into new markets. The company has built a diverse portfolio that includes Montauk Brewing, a craft brewery based in New York.

The Partnership with Airlines**

Tilray has partnered with several major airlines to offer its products on flights. This move is part of the company’s strategy to expand its reach and make its products more accessible to a wider audience. Partnerships with Airlines:

    • Tilray has partnered with major airlines such as American Airlines, Delta Air Lines, and United Airlines. The company’s products will be available on flights across the United States and internationally. * The partnership is expected to increase the company’s visibility and reach new customers.

      The Rise of Tilray’s Beverage Business

      Tilray, a Canadian cannabis company, has been expanding its reach into the beverage market. The recent acquisition of four craft breweries from Molson Coors TAP marks a significant milestone in this journey. This strategic move not only solidifies Tilray’s position in the cannabis industry but also demonstrates its commitment to diversifying its product offerings.

      Key Highlights of the Acquisition

    • The four breweries acquired are:
        • 10 Barrel Brewing Company
        • Eel River Brewing Company
        • Kona Brewing Company
        • Smithwick’s Red Ale
    • The acquisition is valued at approximately $100 million
    • The deal is expected to expand Tilray’s presence in the US market
    • The Significance of the JetBlue Partnership

      The partnership with JetBlue represents a significant development in Tilray’s beverage business. This collaboration not only provides a new distribution channel for Tilray’s products but also marks a major step towards mainstream acceptance. By partnering with a major airline, Tilray is able to reach a wider audience and increase brand visibility.

      The Future of Tilray’s Beverage Business

      The acquisition of the four craft breweries and the JetBlue partnership signal a new era for Tilray’s beverage business. As the company continues to expand its reach, it is likely to explore new product lines and distribution channels.

      The company has made significant investments in its beer portfolio, including the acquisition of several craft breweries and the launch of its own beer brand, Tilray Lager.

      Tilray’s Beer Acquisitions

      Tilray has been aggressively expanding its beer portfolio through strategic acquisitions. The company has made significant investments in several craft breweries, including:

    • BrewDog: A Scottish-based craft brewery known for its bold and innovative beers.

      JetBlue and Tilray Partner to Bring Cannabis-Infused Beverages to the Skies.

      The Partnership: A Win-Win for Both Parties

      The partnership between JetBlue and Tilray marks a significant milestone in the airline’s beverage strategy. By integrating Tilray’s cannabis-infused beverages into its in-flight menu, JetBlue aims to provide its passengers with a unique and high-quality experience.

      Key Benefits for JetBlue

    • Enhanced passenger experience: By offering cannabis-infused beverages, JetBlue can differentiate itself from competitors and provide a unique experience for its passengers. Increased revenue streams: The partnership can potentially generate additional revenue for the airline through the sale of these beverages. Strategic expansion: This partnership can help JetBlue expand its presence in the cannabis market and tap into a growing industry. ### Key Benefits for Tilray**
    • Key Benefits for Tilray

    • Increased brand visibility: The partnership with JetBlue can help Tilray increase its brand visibility and reach a wider audience. Access to high-visibility channels: By partnering with a major airline, Tilray can gain access to high-visibility channels and increase its presence in the market. Diversification of products: The partnership can help Tilray diversify its product offerings and expand its portfolio of cannabis-infused beverages. ## The Future of In-Flight Beverages**
    • The Future of In-Flight Beverages

      The partnership between JetBlue and Tilray marks a significant shift in the in-flight beverage industry.

      Photo via Shutterstock

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