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Beverage giants chart next frontier in ready to drink canned cocktails

The Rise of Ready-to-Drink Canned Beverages

In recent years, the beverage industry has witnessed a significant shift in consumer preferences, with many opting for ready-to-drink canned beverages over traditional options like wine and beer. This trend is expected to continue, with companies like Coca-Cola, PepsiCo, and Anheuser-Busch investing heavily in the production and marketing of ready-to-drink canned beverages.

Key Drivers of the Trend

  • Convenience: Ready-to-drink canned beverages offer a convenient and portable option for consumers, making them ideal for on-the-go consumption. Variety: The rise of ready-to-drink canned beverages has led to an explosion of new flavors and options, catering to diverse consumer preferences. Health and Wellness: Many consumers are seeking healthier alternatives to traditional beverages, and ready-to-drink canned beverages offer a lower-calorie and lower-sugar option. ## The Benefits of Ready-to-Drink Canned Beverages**

    • The Benefits of Ready-to-Drink Canned Beverages

    Ready-to-drink canned beverages have several benefits that are driving their popularity. Some of the key advantages include:

  • Long Shelf Life: Ready-to-drink canned beverages have a long shelf life, making them ideal for outdoor events, festivals, and other situations where perishable beverages may not be practical. Portability: The lightweight and compact nature of ready-to-drink canned beverages makes them easy to transport and consume on the go. Cost-Effective: Ready-to-drink canned beverages are often more cost-effective than traditional beverages, making them an attractive option for consumers.

    RTDs are becoming a lucrative business for major beer producers.

    Other major players like Anheuser-Busch and Heineken are also investing heavily in RTDs.

    The Rise of Ready-to-Drink (RTDs) in the Beer Industry

    The ready-to-drink (RTD) market has experienced significant growth in recent years, with major beer producers taking notice. RTDs are pre-mixed beverages that combine beer with other ingredients, such as spirits, fruit, or caffeine, to create a unique drinking experience. The trend is expected to continue, with many companies investing heavily in RTD products.

    Key Players in the RTD Market

  • Molson Coors: The company has launched Happy Thursday spiked refreshers in 2024, which are designed to appeal to a younger demographic. Anheuser-Busch: The company has invested in several RTD brands, including Shock Top and Bon & Viv. Heineken: The company has launched several RTD products, including Heineken 0 and Heineken Light.

    The trend is driven by the popularity of craft cocktails and the desire for unique experiences.

    The Rise of Premium Canned Cocktails

    The canned cocktail market has experienced significant growth in recent years, with sales increasing by over 50% in 2020 alone. However, this growth is expected to slow down as consumers become more discerning about the quality and uniqueness of the products they purchase.

    Key Drivers of the Trend

  • Craft Cocktail Culture: The rise of craft cocktails has led to a growing demand for premium, unique, and high-quality canned cocktails. Changing Consumer Tastes: Consumers are increasingly looking for new and exciting experiences, driving the demand for innovative and unique canned cocktails. Increased Competition: As more companies enter the market, competition is increasing, leading to a focus on quality and uniqueness. ## Experimentation with New Spirit Bases and Flavors**

    • Experimentation with New Spirit Bases and Flavors

    Companies are experimenting with new spirit bases and flavors to differentiate themselves from the competition and meet the growing demand for premium canned cocktails. New Spirit Bases: Companies are exploring new spirit bases, such as gin, rum, and tequila, to offer consumers a wider range of options.

    in 2020, according to a report by the market research firm, IRI. The growth of these brands is attributed to the increasing popularity of hard seltzer and the rise of the “low-alcohol” or “low-proof” drink category.

    The Rise of Hard Seltzer

    Hard seltzer has experienced a remarkable surge in popularity over the past few years, with sales increasing by over 50% in 2020 alone.

    The Rise of Nonalcoholic Drinks Drives Market Growth and Expands Consumer Options.

    The Rise of Nonalcoholic Drinks

    The market for nonalcoholic drinks is growing rapidly, driven by changing consumer preferences and a shift in alcohol consumption. According to a report by Euromonitor International, the global nonalcoholic drinks market is expected to reach $43.8 billion by 2025, up from $24.8 billion in 2020. This growth is driven by several factors, including:

  • Increased demand for low- and no-alcohol beverages
  • Growing awareness of the health benefits of moderate drinking
  • Rising popularity of mocktails and virgin cocktails
  • Expanding distribution channels and online sales

    • The Benefits of Nonalcoholic Drinks

    Nonalcoholic drinks offer several benefits, including:

  • Health benefits: Many nonalcoholic drinks are low in calories, sugar, and artificial ingredients, making them a healthier alternative to traditional alcoholic beverages. Variety and creativity: The nonalcoholic drinks market is becoming increasingly diverse, with a wide range of flavors and ingredients available. Inclusivity: Nonalcoholic drinks are accessible to anyone, regardless of age, health status, or drinking habits. ## The Future of Nonalcoholic Drinks**

    • The Future of Nonalcoholic Drinks

    As the market continues to grow, we can expect to see new and innovative products emerge. Some trends to watch include:

  • Plant-based ingredients: More and more nonalcoholic drinks are incorporating plant-based ingredients, such as botanicals and adaptogens.

    The beverage is made with a blend of natural ingredients and is free from artificial flavors, colors, and preservatives. White Claw’s zero-proof seltzer is a response to the growing demand for low- and no-alcohol beverages in the market.

    The Rise of Low- and No-Alcohol Beverages

    The low- and no-alcohol beverage market has experienced significant growth in recent years, driven by increasing consumer demand for healthier and more sustainable options. This trend is expected to continue, with the global low- and no-alcohol beverage market projected to reach $44.8 billion by 2025.

    Key Drivers of the Market

  • Health and wellness: Consumers are becoming more health-conscious, seeking out beverages that are low in calories, sugar, and artificial ingredients.

    The two companies are working together to create a new line of products that will be available in the major retailers in the United States. The new line will be called “Elevate” and will feature products that combine the flavors of Ritual’s aperitif and Mingle Mocktails’ mixers.

    Elevate: A New Line of Spirits Alternatives

    The Concept Behind Elevate

    The collaboration between Mingle Mocktails and Ritual is centered around the idea of elevating the way we enjoy spirits. Both companies aim to provide consumers with a more sophisticated and refined drinking experience.

    Nestrud believes there is space for nonalcoholic cocktails in the R&D phase to experiment with more complex flavor profiles to stand out.

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