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Beverage giants chart next frontier in ready to drink canned cocktails

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Ready-to-Drink Canned Beverages: A Growing Trend in the Beverage Industry.

The Rise of Ready-to-Drink Canned Beverages

In recent years, the beverage industry has witnessed a significant shift in consumer preferences. With the growing demand for low- and no-alcohol options, companies are looking to ready-to-drink canned beverages as a potential replacement for traditional alcoholic drinks like wine and beer. This trend is driven by several factors, including changing consumer attitudes, advances in technology, and the increasing popularity of health-conscious lifestyles.

Key Drivers of the Trend

  • Growing demand for low- and no-alcohol options: Consumers are increasingly seeking alternatives to traditional alcoholic drinks, driven by concerns about health, wellness, and social responsibility. Advances in technology: Improvements in packaging, flavor profiles, and production processes have made ready-to-drink canned beverages more appealing and convenient. Increasing popularity of health-conscious lifestyles: Consumers are becoming more aware of the importance of nutrition and wellness, leading to a greater demand for beverages that are low in calories, sugar, and artificial ingredients. ## The Benefits of Ready-to-Drink Canned Beverages**

    • The Benefits of Ready-to-Drink Canned Beverages

    Ready-to-drink canned beverages offer several benefits that are attracting consumers and companies alike.

    RTDs are becoming a major player in the beer industry, with sales projected to reach $43.

    Other major breweries are following suit, with Heineken and Carlsberg also investing heavily in RTDs.

    The Rise of Ready-to-Drink (RTDs) in the Beer Industry

    A Growing Market

    The ready-to-drink (RTD) market has experienced significant growth in recent years, with sales increasing by over 20% in 2022 alone. This trend is expected to continue, with the global RTD market projected to reach $43.8 billion by 2025.

    The Rise of Canned Cocktails

    The canned cocktail market has experienced significant growth in recent years, with sales increasing by over 20% in 2020 alone. This trend is expected to continue, with industry experts predicting years of growth on the horizon. As a result, companies are increasingly experimenting with new spirit bases and flavors to stay ahead of the curve.

    New Spirit Bases

    One area of innovation is the use of new spirit bases.

    The brand’s popularity was fueled by its unique flavor profiles and the rise of the “tea-riffic” trend.

    The Rise of Canned Cocktails

    A Shift from Malt-Based Seltzers

    The canned cocktail market has undergone a significant transformation since its inception in the late 2010s. Initially, the focus was on malt-based seltzers, which offered a refreshing and easy-drinking alternative to traditional beer. However, as the market evolved, consumers began to crave more diverse and complex flavor profiles.

    Key Factors Contributing to the Shift

  • Increased demand for unique flavors: Consumers became increasingly interested in trying new and exotic flavors, driving the need for more innovative products. Rise of the “tea-riffic” trend: The popularity of tea-based cocktails, particularly those infused with fruits and herbs, contributed to the growth of the canned cocktail market. Growing popularity of low- and no-alcohol options: The increasing demand for low- and no-alcohol beverages created an opportunity for canned cocktails to fill the gap. ## The Rise of Surfside Tea and Lemonade**

    • The Rise of Surfside Tea and Lemonade

    A Brand Leading the Charge

    Surfside tea and lemonade, a brand that emerged in the early 2020s, has become the fastest-growing alcohol brand in the U.S. in 2024.

    The Rise of Nonalcoholic Drinks

    The ready-to-drink (RTD) market has experienced significant growth in recent years, with sales increasing by 10% in 2020 alone. However, the trend is expected to continue, driven by changing consumer preferences and demographics. One area that is gaining traction is the nonalcoholic drinks segment.

    Key Drivers of the Nonalcoholic Drinks Market

    Several factors are contributing to the rise of nonalcoholic drinks:

  • Increased health awareness: Consumers are becoming more health-conscious, leading to a demand for low- and no-alcohol options.

    This move signifies a significant shift in the hard seltzer market, as it caters to a demographic that has been largely overlooked by the industry.

    The Rise of Zero-Proof Seltzer

    The introduction of White Claw’s zero-proof seltzer marks a turning point in the hard seltzer market, as it acknowledges the growing demand for low- or no-alcohol beverages among younger consumers.

    Key Features of Zero-Proof Seltzer

  • No added sugars: Unlike traditional seltzers, zero-proof seltzer contains no added sugars, making it a popular choice for health-conscious consumers. Natural ingredients: White Claw’s zero-proof seltzer is made with natural ingredients, such as fruit juice and botanicals, which appeal to consumers seeking more authentic flavors. Caffeine-free: The zero-proof seltzer is caffeine-free, making it an attractive option for those who want to avoid the stimulating effects of caffeine. ## The Market Opportunity**

    • The Market Opportunity

    The introduction of zero-proof seltzer presents a significant market opportunity for beverage companies looking to tap into the growing demand for low- or no-alcohol beverages.

    Target Market

  • Younger consumers: The zero-proof seltzer is targeted at consumers over 21 years of age, who have been largely overlooked by the industry. * Health-conscious consumers: The product’s natural ingredients and lack of added sugars appeal to health-conscious consumers who prioritize wellness.

    The two companies are part of a growing trend of “mocktail” and “virgin” drinks that are increasingly popular among consumers.

    The Rise of Mocktails and Virgin Drinks

    In recent years, the demand for mocktails and virgin drinks has been on the rise. This shift is driven by a growing awareness of the negative effects of excessive drinking and a desire for healthier alternatives. Consumers are increasingly seeking out options that allow them to enjoy the social aspect of drinking without the risks associated with alcohol.

    Key Drivers of the Trend

    Several factors are contributing to the growth of the mocktail and virgin drink market. These include:

  • Increased awareness of health risks associated with excessive drinking: Studies have shown that heavy drinking can lead to a range of health problems, including liver disease, certain types of cancer, and mental health issues. Growing demand for low- and no-alcohol options: Consumers are seeking out alternatives to traditional spirits and beers, driven by a desire for healthier and more sustainable options. Rise of the wellness movement: The wellness movement has led to a growing interest in healthy living and self-care, with mocktails and virgin drinks becoming a popular choice for those looking to indulge in a drink without the negative effects of alcohol. ## The Role of Companies like Mingle Mocktails and Ritual*

    • The Role of Companies like Mingle Mocktails and Ritual

    Companies like Mingle Mocktails and Ritual are playing a key role in the growth of the mocktail and virgin drink market.

    Nestrud believes there is space for nonalcoholic cocktails in the R&D phase to experiment with more complex flavor profiles to stand out.

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